Special sections have been a successful revenue-generating tool for news media organizations. Download the individual sales flyers here. The Big Book of Sales Solutions includes a wide variety of useful tools, including helpful print and digital sales tips to improve customer acquisition, a series of informative sales flyers that demonstrate the benefits of newspaper advertising, a variety of successful revenue-generating ideas, valuable information on designing effective ads, and much more. The Big Book of Monetizing Digital includes information about PNA members’ digital initiatives, a series of articles and white papers written by industry partners, the results of a recent PNA digital metrics benchmark study, a glossary of interactive terms, and a vendor guide. This publication provides the tools and inspiration needed to reach your goals.Īs news media organizations in Pennsylvania continue to offer more digital options to both readers and advertisers, generating revenue from these platforms remains a top priority. Successful businesses are implementing forward-thinking initiatives that help move the company towards growth and prosperity. Yet now, more than ever, it is crucially important that all departments within your organization are staying apprised of industry developments and trends. The Pennsylvania NewsMedia Association recognizes that your time, energy and resources are limited. Within this publication, you will find information ranging from staff benchmarks to readership growth ideas to revenue-generating initiatives, plus common legal concerns and workplace safety tips, that impact all departments of your organization. It is our hope that you will be creatively inspired to implement similar promotional ideas in your market. In this book, you will learn more about the marketing efforts of PNA members. From community improvement programs, to holiday fundraisers, concert sponsorships, and social media contests, our members are actively engaging with readers, advertisers and the general public. Pennsylvania news media organizations promote their products, services and brand messages through a variety of platforms, including advertising, marketing partnerships, events, community engagement initiatives and more. It is our hope that it will provide inspiration and guidance as your organization refines its strategy to interact with members of various age groups. This publication contains valuable information about generational engagement initiatives shared by members of the Pennsylvania NewsMedia Association and our industry partners. From topics of interest to preferred delivery platforms, news media organizations in Pennsylvania will benefit from gaining a better understanding of the best ways to connect with Generation Z, millennials, Generation X and baby boomers. Read about the different types of events launched by some of PNA’s members, and follow the step-by-step guide to assist you in coordinating your own event.Īmong the many attributes that characterize each generation, the manner in which each age group engages with the newspaper varies. Some are utilizing existing content and talent to produce books and specialty publications, while others are entering into strategic partnerships, hosting successful events, operating complementary businesses and exploring retail opportunities.Īs news media companies across Pennsylvania identify new opportunities to generate revenue for their organizations, many have found success by organizing marketing events in their local communities. Recognizing that on-going financial success requires income streams beyond advertising and circulation sales, news media organizations in Pennsylvania are discovering creative ways to generate alternative revenue. The PNA offers a deep dive into these initiatives, along with other complementary information, through the Big Book series. News media companies across Pennsylvania are always identifying new opportunities to generate revenue, grow audience and increase reader engagement.
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